One who is familiar with all of the ins-and-outs of a particular subject. Word of Mouth experts are those who have seen results from campaigns, and who are consistently on top of emerging market and industry trends
Archive for July, 2007
Anyone who fancies themselves part of a group of people co-existing on or offline.
Chatter or gossip about something. The level to which people ‘buzz’, or talk, is equal to the success of your WOM initiatives.
Terminology used to describe the process of following a single conversation from start to finish and identifying the results of that conversation.
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