Archive for March, 2008

NEVER GONNA GIVE YOU UP

  NEVER GONNA GIVE YOU UP

And now for something completely different.

A goofy Internet prank just might save the career of a once famed musician….at least that’s what Rick Astley is hoping for.

You may remember Astley as the popular English singer from the 1980’s, who rocked the world with his hits “Together Forever” and “Never Gonna Give You Up”.

Like most one-hit wonders from that era, Astley quickly faded into obscurity following his short-lived success.

That was until an unbelievable phenomenon struck the web - simply known as “Rickrolling”.

Rickroll - v. - [rik-rōl] - def ¹. The act of fooling a friend into watching the “Never Gonna Give You Up” music video by sending a link with descriptive text unrelated to Astley or the song (i.e. Check out the video of this crazy thunderstorm).

With over 15 million combined views on the top three Rickroll YouTube videos, this strange trend has absolutely exploded within recent months.

So much so that RickBlock filters have been developed for Web surfers hoping to avoid the painful song. Even Scientology protestors have begun blasting and singing along to “Never Gonna Give You Up” outside of church headquarters..

And you better believe that Mr. Astley is taking notice of his newfound success. In a recent interview with the new King on the Interweb, Astley said that he too had been Rickrolled and that he found the movement to be “spooky”.

Lucky for Astley, though, it looks as if he may begin to see a return on the revival of his #1 hit, announcing an upcoming 8-show arena reunion tour across England.

While intrusive and undoubtedly annoying to anyone who has fallen for the prank, you can’t help but chuckle at the way in which this song has made its way back into the mainstream.

And with the current state of the faltering music industry and musicians/record companies scavenging for alternate ways to generate revenue, it’s amazing to see a once renowned artist make his way right back into the limelight - without even having to lift a finger.

On another note, did you see that ridiculous video of the dog with 6 legs?!

VIDEO COMMENTING

 VIDEO COMMENTING

Last week, we brought you the ins and outs of consumer news comments. This week: news and blog comments of the 22nd century.

A couple months back, Viddler launched a new video commenting plug-in for WordPress bloggers. It allows blog readers to record or embed a video after each post, in lieu of, or combined with a text comment.

The rapid consumer adoption of digital video technology, and significant drops in camera pricing have driven this demand for more diverse video sharing outlets. Services like LiveVideo and Stickam have allowed web users to socially connect through live and recorded video feeds. And the concept of “lifecasting” has taken the concept of Truman Showing to a whole new level.

But what’s the value in this new video commenting technology?

For the blogger or journalist, the feature drives a deeper connection with readers. Watching a video is a much more personal interaction than text communication. It’s hard to grasp the demographic make-up or emotional mindset of readers through a sentence composed of “lolz” and “wtf”.

It’s much easier for bloggers to watch and intelligently respond to 30-second video rants than it is to read three and four paragraph responses.

For readers, the social implications of video commenting are considerable. Like the blogger or journalist, commenters can now see who his/her fellow readers are, and, while this may seem insignificant, few can argue that a written conversation is more valuable than one that happens face-to-face.

This format of commenting delivers a better sense of community and fuels deeper conversation. While many blog comments typically go unnoticed, it’s much harder to ignore an embedded video stuck smack in the middle of a comment field.

As the year progresses, it will be exciting to see how many sites adopt Viddler’s new format, and, more importantly, how many consumers jump on the video commenting bandwagon.

BLOG AND NEWS COMMENTS…AND YOU

News used to be a one-way street.

But, once blogs became an alternate resource for people to get their news and comment freely on stories, the gate-keeper was displaced. With the recent checks and balances on news writers, our idea of credibility has changed - we don’t just take someone’s word for it. There is a counter-point to every article and each time a comment is made, a more-rounded perspective of the issue begins to develop.

As people began talking back, traditional media websites were forced the open their own articles for commentary. And, with that, the news avenue began to grow. Not up - but out.

We encourage our clients to read and participate in current news. Having multiple sources bajar juego de pokerjuego al instante portal internetcartas onlinepoli poquercomo jugar pokerstrip poker gratisjuegos de poker gratuitos5 card studdescargar juego poker gratiscartas de poker gratispoker caribe paginas internettexas holdem descargajuegos eroticos pokerreglas de juego pokerpoker pc gamejuegos de poker on linejuego al instante online,juego al instante,juego al instante paginas webcaribbean poker portaltorneo poker gratispoker online gratuitojuegos de cartas pokerpai gow poker pagina webfull tilt pokerpoker 2 cartasstreap poker onlinecaribbean poker webjuego cartas pokerjuego poker casinojuego de poker on linepoker por internet gratistexas holdem estrategiatrucos pokerstrep poker gratisstrep pokerfichas poquerjuegos de poker pcjuegos de poquerjuega poquerpai gow poker portaltexas holdem rulesreglas poker juegojugadas pokerpoker americanopoquer lineajugar omaha poker gratisjugar card stud gratisstrip pokersalas de pokerprobabilidades texas holdemcomputer poker game increases the article’s strength and credibility. Comments allow other sources to weigh-in, adding to it information and opinions that the author didn’t include.

Tips on how experts can use news commentary:

  • Enter the stream of consciousness
  • Leverage or promote resources
  • Ask questions
  • Veto or support a topic
  • Add another layer of credibility

Online news commentary allows us to use our words to veto or support what’s happening around us. This mechanism holds those creating the news - and situations that make the news - accountable. Instead of delivering the news and telling us to deal with it, we talk back.

The many faces of commenting:

  • Sounding-off
  • Participating in a dialogue with those who share or oppose an opinion
  • Reading comments and responding directly
  • Seeking more information
  • Having more information to share

Some news sites don’t offer commentary to their articles. But, lucky for us, there are ways around this. Digg the article and comment from there, or put the news story, or excerpts from the story, on a forum and start a discussion thread.

News sites that don’t allow commenting are only hurting themselves. With the fusion of news online and offline, commenting on news stories is a natural progression and newspapers should embrace it.

Go ahead. Comment on this blog entry (unless you’re trying to sell us free Viagra). You know you want to.

HOW AN INTERVIEW GOES FROM BAD TO WORSE

South by Southwest (SXSW).

It’s is kind of like the geek Woodstock, bringing together all things interactive, music and film. And it’s happening right now in Austin, TX. Programmers, musicians, online celebrities, and random fanboys from around the world have gathered under the warm Texas sun to discuss what’s hot and what’s not on the tech horizon.

And, as one journalist found out, the attendees aren’t too easily pleased.

On Sunday afternoon, Sarah Lacy (Tech writer; Business Week) sat down for a public, keynote interview with Facebook’s CEO, Mark Zuckerberg. In front of a packed room, the two chatted it up for almost an hour about the social network’s past, present and future…

until the audience began to revolt.

About 50 minutes into the interview, one audience member shouted out, “Talk about something interesting!” to which the crowd responded with a rousing round of applause.

Lacy quickly followed this outburst with the following response: “Try doing what I do for a living.” Let’s just say that this little suggestion didn’t go over too well among a congregation of programmers who spend their days hopelessly troubleshooting endless pages of complex code.

Armed with fully-charged laptops and Twitter accounts, the audience instantly spread word of the painfully awkward spectacle to everyone who would listen. And the bloggers were ready, willing and able to amplify their micro-voices.

Today, it was virtually impossible to find a tech blog or social voting site that wasn’t buzzing about the disaster. With hundreds upon hundreds of Twitters pouring in from the event, online journalists were armed with enough ammo to take down a small army.

And, unfortunately for Ms. Lacy, this negative buzz will undoubtedly continue through the end of this week (or at least until someone else screws up).

Zuckerberg quickly responded to the botched interview by hosting his own Q and A session with the conference’s attendees. I’ll have more to say about this as conference attendees continue to spread the conference love….

But for now, feel free to enjoy the entire 60-minute Zuckerberg/Lacy interview in its full, embarrassing glory:

DEAR KEVIN ROSE

rose DEAR KEVIN ROSE

Dear Kevin Rose,

I know that we only met for about 1 minute last week, but I felt compelled to write you this letter out of desperation.

There seem to be some rumors floating today around about a possible Microsoft acquisition of Digg. Something about a $200+ million deal. Listen: I love money as much as the next guy. But, selling Digg to the creator of the Zune would be a complete disaster.

The Digg community (as far as I can see) is about as anti-Microsoft as possible. In fact, I don’t remember the last time I saw a positive MS article or a MS-related comment that didn’t get immediately buried. Diggers simply do not respect the path in which Microsoft has taken (ref. Vista). They do like Apple. They do like Linux. Not big, bad MS.

A sale to Microsoft would effectively mean an end to what has made Digg so great - a supportive, independent community focused on sharing the most breaking news with one another. Not a corporate-driven, mega-site with alterna-goals. Upon sale to Bill Gates, you will see a mass exodus to sites like Mixx and Propeller, as diggers begin to feel betrayed and generally let down by the site that they love so much.

The Digg community has been good to you. And, for the most part, the majority of diggers (as much as they may complain) remain extremely loyal to you. Other social voting sites have come and gone, but everyone seems to return to Digg. We love it, and we don’t want it to change (for the worse).

So please, whatever you do, don’t sell to Microsoft.

Your pal,

Ryan

This letter was written on Windows XP.


Digg!

TWEETUP: GLOSSARY DEFINITION

A real-world meeting between two or more people who know each other through the online service, Twitter.