To answer that, you first need to know what Cellblock is. In their own words, Cellblock writes, “Cellblocks are ubiquitous content albums that can be viewed and contributed to from just about anywhere at the Cellblock owner’s discretion.”

In English:

Cellblock.com is a website that allows you to immediately add photos and videos to an album called a “Cellblock” by sending the multimedia right from your phone or through email.

Why not just use Flickr?

With Cellblock, your pictures and videos play in a viewer that can be embedded into your social network profiles, blogs, or personal and commercial websites, just like you can with YouTube videos. But probably the coolest feature about Cellblock is this:

You send all your pictures and videos to a unique email address, for example mghwom@cellblock.com. And, because you’re simply sending your pictures/videos to an email address, you can give that address out to friends, family, co-workers, heck, even enemies. Point is, now you have a photo album with potentially hundreds, or thousands of contributors.

You can set your Cellblock to post those pictures immediately or you can select to preview them before adding them to your photostream. So there’s no need to worry about those pictures from last night appearing on your company’s homepage.

Here’s a Cellblock we made for MGH WOM:

So, Cellblock is the coolest thing you’ve ever seen. Now what?

Use it. Everywhere and for everything. Start a Cellblock for your family, your hobby, or better yet, your business!