WOM is about standing out… Well, really it’s about fitting in. Ok, ok… so ultimately, it’s all about standing out while fitting in.
Take, for example, the newspaper boxes in the photo above. Which one stands out to you the most? The “Worldwide Short Film Festival” is unique among its peers. That’s why it stands out and that’s why it works.
So… what does this have to do with WOM? Well, if word of mouth is about sending a message by verbal or written means, then it’s got everything to do with WOM. The short newspaper box is sending the same message as all the other boxes- “read me”, but it is doing it in a unique way that speaks perfectly to its target.
With increasingly widespread competition in the global marketplace, in order for your business to succeed, you need to stand out. This doesn’t mean a bigger, brighter logo that sings and dances; it means finding that one unique quality that makes consumers form “friendships” with your brand. It’s a lot like positioning a product, but for your business.
Here are some ways to create that friendship:
- Find out what your competitors lack and offer it.
- Keep open lines of communication with consumers and respond to feedback immediately.
- Maintain a positive employee environment. They are the first line of communication between a consumer and your brand.
- Exceed the expectation of consumers in regards to customer service.
- Look for new and unique ways to talk to consumers.
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Good post! I love the work for the Worldwide Short Films Festival. What a great idea!
Your post STANDING OUT WHILE FITTING IN | MGH Word of Mouth / Social Media Marketing- Baltimore, MD was very interesting when I found it over google on Wednesday by my search for open mouth. I have your blog now in my bookmarks and I visit your blog again, soon. Take care.
This is a good blog, Im learning to do the same on WP. Good luck and all the best.
Amazing pictures, lovely couple.
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Nice template. Where can i download it?
Aleena Desea
Photo Video Chicago LLC
246 North Pulaski Road
Chicago Cook, IL 60641