As you may have seen, Nielsen recently released a survey surrounding Twitter’s latest user stats. Not surprisingly (to us at least), they cited a 1,382% visitor growth in the past year and touted the average user’s age to be between 35-49 years old. So what does this mean for you and your brand? It’s simple…

Just like our boy @garyvee said in this video, it’s become necessary for companies to constantly search what is being said about their brand on Twitter. He gave the example of a soup company searching the term “soup” to see the real-time conversations occurring, and we 100% agree that companies need to be regularly searching Twitter to keep abreast of current conversations.

By having full access to these conversations, companies can now watch and respond to comments that are being said about their brand. This is quite a shift in the normal brand-to-consumer paradigm, and Twitter is single-handedly leading the charge with this new way of looking at customer interaction.

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