Apparently Google is now getting into the business of making a business off of Twitter. According to Ad Age, Google is now offering businesses the option to incorporate their Twitter feed into Google AdSense ads.
The first client to utilize this service is Intuit’s Turbo Tax, who is trying to increase their Twitter followers in the last two weeks before taxes are due. Naturally, the ads link users to Turbo Tax’s Twitter profile, instead of their main website.
There has definitely been a shift in focus in how brands are exposing customers to their products. Before, everything was about control. The brand shared what they wanted to share about their product through their official website and that was it. Now, the focus is very shifting to engaging customers personally.
Although Skittles represents an extreme example of a brand “getting social”, I would not be surprised to see corporate websites in the not so distant future change to nothing more than a hub that directs customers to the brand’s social media profiles. (This trend can already be seen in the music industry).
I award Inuit 5 MGH WOM points for not being afraid to get social and lead their customers to interaction instead of corporate messaging.
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