Yesterday, Google rolled out a whole new tool box of search options that will prove to be nothing short of a game-changer. Users will now be able to search for terms based on relevancy, recency, content type, reviews, etc.  This means that sites like Twitter, Flickr, YouTube, and review sites will have a much larger impact in the search world.

In addition to refining your search, Google has now integrated rich snippets. “Rich snippets could include things like the average review score, the number of reviews, and the price range for a local restaurant”. This puts user-generated content much more into the forefront of any given search.

This new iteration of Google search continues to prove the value of user-generated content. The companies who will make an impact in the early stages of this evolution of search are the ones who are already harnessing the power of their customers by engaging them online and encouraging them to share their thoughts and experiences.

Here at MGH we are obviously strong believers in letting consumers be heard, and are extremely excited that their voice is now an even more integral part of search results. Go do a search for your favorite product with Google’s new search options and see for yourself the power of customers talking.