In a recent Nielsen Global Online Consumer survey, it was revealed that 90% of online consumers are highly trusting of personal recommendations made by those close to them and 70% of the consumer group consider online reviews as reputable information sources.
While these numbers are certainly impressive, I don’t think that they should really come as a surprise to anyone. It’s no secret that sites like Twitter, Facebook and every site that allows user interaction has contributed to the excess of opinions on any topic, and the openness and transparent nature of these sites leaves little room for brands to hide their dirty laundry.
The study also goes on to point out that the plethora of consumer-generated media has also forced brands to be much more honest with their traditional advertising. This fact has created a situation where consumers are now even looking at brand-sponsored advertisements as a much more reputable source of information than they did before.
Does this mean brands are starting to “get it”? It’s something that we have been talking about for a long time now, but it’s great to see the power of social media and how it has influenced not only purchase decisions, but the way advertisers market their products as well.
RSS Feed
Very nice read, some great points were made. (This isn’t some stupid spam reply either, I’m a real reader.)
Social Bookmarks Demon is enormously powerful, 100% automatic social bookmarking software which will build UNLIMITED number of top quality backlinks, send first-class traffic in minutes, increase your affiliate sales, AdSense income and site revenue as much as never. Social Bookmarks Demon combines features of ALL social bookmarking tools available in the market for price of single tool.
Post trackbacks and comments to remote blogs automatically with Trackback Submitter! This tool will submit your comments to millions of blogs automatically. Trackback Submitter - the most powerful tool on the planet to submit trackbacks automatically!
Submit Links to Social Bookmarking Websites Automatically! Get Thousands of Visitors! Increase Website Traffic and Income with Automatic Social Bookmarks Submitter. Prepare to upgrade your servers today – you will have thousands of real and highly targeted visitors who will make you the money like crazy!