Archive for August, 2009

DO TEENS REALLY NOT USE TWITTER?

There has been a lot of discussion recently about whether or not teens are using Twitter. In a recent article, the New York Times shares some interesting statistics about teen’s usage of the popular micro-blogging platform as well as other social media sites. The New York Times sites that just 11% of Twitter’s users fall into the teen category.

While 11% is indeed a small make-up of the Twitter population, when compared to teen usage of other online networks its in perfect line with typical trends. Teens make up only 14% and 9% of MySpace and Facebook user base respectively.

The New York Times article points out that “the notion that children are essential to a new technology’s success has proved to be largely a myth”. Adults have been the driving force behind that success of Twitter.

Because of adults, Twitter has evolved into a tool of mass connecting. While teens would just as soon use online social networking as an extension of their offline social circles, adults have harnessed the power of Twitter and turned it into something much more – teens weren’t necessary.

So, are teens using Twitter? Well, yes they are, in the same rate as they are using any other social network. But honestly, who cares? Teens are largely using the network to extend their personal relationships even more - not create new ones, not to connect with their favorite brands and not to share knowledge and information. To teens, Twitter is nothing more than “what they are doing”.

SOCIAL MEDIA REVOLUTION

Do you think social media is a fad? This video does a great job at dispelling that misconception. Much in the same way that Did You Know described the changing landscape of media in our culture, this video explains why social media is important and not something to be ignored.

Watch the video below and leave your thoughts. We would love to hear how you feel about it.

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FACEBOOK AND NINTENDO DSi…TOGETHER AT LAST

Today social media (in the form of Facebook) and video games (in the form of Nintendo DSi) unite in yet another example of how game companies continue to evolve to meet expectations of community connectivity. Users will now be able to use the DSi to capture and upload photos to their Facebook page. The Facebook Connect functionality, a free download for DSi reported earlier this year, will be available today after 5 p.m. PST.

DSi owners will be able to snap pictures with either of the system’s two cameras, then upload them directly to a Facebook profile, among other functions. This includes photos that have been altered with the facial manipulation software by using the DSi’s built-in interactive lenses that Nintendo has featured prominently in the DSi commercials. A wireless broadband Internet connection will be vital to transmit the photos.
Per the research firm, NPD Group, Nintendo reports its DSi has sold over 1.7 million units in the United States alone, since its launch in April.

The social media trends continue to advance as more console manufacturers try to take advantage of the services. Microsoft is planning to integrate Facebook in a new dashboard update and Microsoft also promised upcoming Facebook integration with the Xbox Live network. Time will only tell to see how video games continue to interact and become integrated with developing social media.

faceBookDSi FACEBOOK AND NINTENDO DSi…TOGETHER AT LAST