All too often, I see fellow agency marketers openly tweeting or blogging about their clients with no mention of the agency/client relationship. Sometimes, they even go as far as to review their clients’ products. “Wow, you have to try so-and-so’s new whatchamacallit.”
Well, STOP IT! You’re angering the FTC gods!!!
You are now required by federal law to disclose your relationship with that company. And if you happen to break that law, you could be held accountable to the tune of 11,000 smackers.
So what can all of us marketing flunkies do to avoid this harsh punishment?
1) Each time you tweet about a client, include the hash tag “#client” within your tweet. It’s only seven out of your 140 characters, and it’s enough to get the point across.
2) If you have room for more text - say, in a blog entry - try to explain the full relationship. “So and So, Inc. is a client of our company, Such and Such, LLC. We provide the following services for them…”
3) If you post any client content on any sharing sites (YouTube, Flickr), be sure to also include some mention of the relationship, even if it’s just a tag.
So that’s it. Go forth and avoid those fines!
- Ryan, @ryanatmgh
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