Nielsen Newswire just released new numbers on people’s use of social media worldwide. In December, the average time spent on a social network by an individual has risen 82% since the same time last year. This number jumps to a startling 143% increase when looking at the United States alone.
This study also notes that the average US Facebook user spends over 6 hours using the site per month. The only country seeing higher usage rates is Australia, where users are on Facebook nearly 7 hours a month.
-Rusty
@RussWalters
Facebook stepped up its game last night by adding insights to specific posts on fan pages. The metrics included are total impressions and percent of interaction among those impressions (this includes clicks, likes and comments).
This new feature will make it easier for page admins to track what information is making the largest impact with their fans and make adjustments to their content.
Here is a sample of what the new insights look like.
Naturally, the impressions and feedback percentage is only visible to page admins, and apparently Facebook is still in the process of rolling this feature out. If your pages don’t have it yet, don’t worry - they will soon.
A question that remains a mystery, is how Facebook is counting impressions. On a number of pages we administer, there have been instances of impressions outnumbering the total number of fans a page has, which would lead one to believe that Facebook is counting total impressions, not unique. I am sure as the days pass, Facebook will release more information on what an “impression” really means.
In the mean time, go and bask in the glory of knowing that thousands of people are hanging on to every word you post!
-Rusty
@RussWalters
I just got out a very interesting conversation on Facebook - a conversation that I thought I was having with a “friend.” Turns out, this friend’s account was hacked, and by wonderful English used in the conversation, it looks like it fits quite nicely into the mold of a Nigerian phishing scam.
Below is the conversation I just had with the hacker. All of information “she” tried to feed me was wrong by the way.
Keep an eye out for these sort of scams. Just because you’ve accepted a friend, continue to be cautious. With over 350 million users, you believe it’s a prime target to for hackers and scammers (who apparently hate being called hackers!)
Alison
hello
how are you?
1:34pmRusty
hey hey
wow, i haven’t talked to you in what? 6 years?
1:34pmAlison
yes
i am not too good at the moment
1:35pmRusty
I’m sorry to hear that
1:35pmAlison
i am stranded in London,uk
got mugged gun point last night
Continue reading ‘FACEBOOK SCAM HITS HOME’
In recent months, movie premieres, concerts, and red carpet events have attracted millions of viewers, which isn’t a surprise, by any means. The game-changer is the medium through which viewers have been tuning in - live video streaming. Online broadcasting isn’t a new tool, but the numbers for these entertainment events show potential for its popularity and use as a marketing device.
Live streaming means providing content to end users as it happens, as opposed to downloading a video that was previously recorded and then uploaded. This eliminates valuable processing time and, thanks to interactive features provided by many live streaming host sites, allows broadcasters to engage with viewers in real time as well.
It’s not hard to see how live streaming has promise as a marketing tool. Broadcasts have the ability to reach a huge audience - anyone with an Internet connection can tune in. They’re also easy to set up and free, although that doesn’t mean they should be used by every company all the time. The key is to share what’s worth sharing, in a way that benefits your company and engages viewers.
Before jumping on a live streaming channel and broadcasting day-to-day operations, meetings, or company updates, consider whether the target viewing audience - and your business - could benefit from the extra level of transparency. Giving away trade secrets wouldn’t be smart, but broadcasting a conference could give a unique opportunity to for viewers to participate, ask questions, and contribute ideas to discussions through the host site interactive features. Weekly informational broadcasts, such as how-to shows, could be another option to build a positive following for your company. But again, the key is to use live streaming in a way that benefits your company, not just because it’s how everyone else uses the tool.
Mashable predicts that 2010 will be a big year for live video. Will you be streaming along? Check out popular online broadcasting sites like Livestream and UStream for more information.
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