Facebook stepped up its game last night by adding insights to specific posts on fan pages. The metrics included are total impressions and percent of interaction among those impressions (this includes clicks, likes and comments).
This new feature will make it easier for page admins to track what information is making the largest impact with their fans and make adjustments to their content.
Here is a sample of what the new insights look like.
Naturally, the impressions and feedback percentage is only visible to page admins, and apparently Facebook is still in the process of rolling this feature out. If your pages don’t have it yet, don’t worry - they will soon.
A question that remains a mystery, is how Facebook is counting impressions. On a number of pages we administer, there have been instances of impressions outnumbering the total number of fans a page has, which would lead one to believe that Facebook is counting total impressions, not unique. I am sure as the days pass, Facebook will release more information on what an “impression” really means.
In the mean time, go and bask in the glory of knowing that thousands of people are hanging on to every word you post!
-Rusty
@RussWalters
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I so agree with this comment. If you have limited resources and limited budget a tutorial on how to go about it would be great. I am a newbie Internet Marketer with my first blog.
Thanks for writing about this. There’s a mass of important tech info on the internet. You’ve got a lot of that info here on your website. I’m impressed - I try to keep a couple blogs somewhat on-going, but it’s a struggle sometimes. You’ve done a big job with this one. How do you do it?
Thanks for publishing about this. There’s a bunch of important tech information on the internet. You’ve got a lot of that info here on your web site. I’m impressed - I try to keep a couple blogs fairly up-to-date, but it’s a struggle sometimes. You’ve done a great job with this one. How do you do it?
I was scanning something else about this on another blog. Interesting. Your perspective on it is diametrically opposed to what I read originally. I am still contemplating over the opposite points of view, but I’m inclined to a great extent toward yours. And no matter, that’s what is so super about modernized democracy and the marketplace of ideas online.