As you’ve probably witnessed first-hand, there are countless word of mouth and social media marketing groups that claim to do everything under the sun.  They use jargon that even the most experienced marketing professional couldn’t begin to interpret.  And when asked for case studies or even simple campaign results, a hush suddenly falls over the room.

MGH’s Word of Mouth and Social Media Marketing group, on the other hand, has utilized all of the tactics and tools below, and has built results-driven campaigns for our clients around this roster.

Not sure what these tactics mean or curious about how you might able to utilize them?  Just ask us - Email, Twitter.

Online/Offline tactics:

• Ambassador/loyalist program development

Online tactics:

• Brand monitoring/analysis
• Forum/blog/social network development and promotion
• Forum/blogger outreaches
• Viral content promotion
• Brand persona development and management
• Social media consultation and training
• Contest development and promotion

Offline tactics:

• Referral program development
• Product seeding
• Events/stunts
• Street teams
• User-generated content collection (videos, images)
• Guerrilla marketing

Online tools used:

• Online reviews
• Question/answers
• Social networks
• Video-sharing sites
• Photo-sharing sites
• Microblogs
• Blogs
• Forums/message boards
• Social voting
• Social bookmarking
• Podcasts and videocasts