The following are examples of some of our results driven campaigns. These are just a few of the types of campaigns that could work for your brand. We’d love to talk and help you come up with a campaign that will work for you and your goals.
Texas Instruments / TI-Insiders
MGH helped to develop a long-term student expert/focus group network - called the TI Insiders - composed of over 50 top math students from around the nation. To support the campaign, MGH designed and programmed TI-Insiders.com - a private, message board style site that allows students to communicate with one another and with Texas Instruments; download and provide feedback on new in-classroom activities; and receive valuable product insight.
Pfizer Animal Health - Slentrol
To support the launch of Pfizer Animal Health’s first weight-loss drug for dogs, MGH developed the National Canine Weight Check (NCWC) campaign, allowing dog owners to bring their pets into local vets for a free weight assessment. A microsite was developed (stopcanineobesity.com), with canine health information, a “find-a-vet” tool, and an interactive weight quiz. The MGH Word of Mouth team developed a presence on an assortment of forums, blogs, and social networks, and developed closed relationships with a variety of influential dog-focused bloggers.
Baltimore Area Convention and Visitors Association Flash Mob
To help promote the Baltimore Area Convention and Visitors Association’s year of Edgar Allan Poe-themed events, MGH organized a flash mob in which a group of dancers, led by Poe himself, spontaneously broke out into Michael Jackson’s “Thriller” dance. The resulting video generated over 7,000 views, and was featured on the front page of SpikeTV.com.
Ocean City, Maryland Ambassador Program
MGH created the Ocean City, Maryland, Insiders program, where we converted more than 65 Ocean City “regulars” into town ambassadors who were charged with spread credible information about OC benefits and events to potential visitors. We also developed a “question-and-answer” website, allowing potential visitors to seek advice from our Insiders, generating thousands of positive pieces of user-generated advice in the process.
Medifast/Medifanatics
MGH launched Medifast’s first ambassador program, composed of nearly 100 Medifast users who were in varying stages of success on the weight-loss program. These “Medifanatics” shared their positive experiences with potential customers online, increasing Medifast’s brand recognition, online reputation and organic search engine optimization.
Center for Eating Disorders at Sheppard Pratt Blog
MGH designed and developed a blog for the Center for Eating Disorders, providing a resource for individuals struggling with anorexia, bulimia and other disorders. Our team developed relationships with key influencers online, and drove significant traffic to the blog and the Center’s main site.
Visit the Center for Eating Disorders blog here - http://eatingdisorder.org/blog/
Baltimore Area Convention and Visitors Association Twitter Tattoo
The Baltimore Area Convention and Visitors Association tasked MGH with acquiring 1,300 new Twitter followers for the @BaltimoreMD account before two other competing cities. WOM Strategy Director Ryan Goff put his skin on the line by offering to get a Twitter tattoo if the number was reached. And it was within a matter of hours, spurring buzz for BACVA online, offline and in the media.
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